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Do you want a career that harnesses both your creativity and business savvy? Take the next step in your professional development with our flexible and convenient advertising courses.

Developed in consultation with senior figures within the advertising industry, our online advertising courses will give you the skills you need to thrive in this growing profession.

Explore our course breakdown below or enrol now to get started.

  • Course Outline

    When you enrol on our advertising course, you will complete the following units of study:

    1First Part: Advertising

    General Concepts of Advertising

    • Advertising strategies
    • Primary and selective advertising
    • Institutional advertising
    • Relationship of objectives of marketing and advertising
    • The advertising budget
    • Methods of financing the advertising budget
    • The creative process – unique selling proposition (USP)
    • The media
    • The campaign concept
    • The creative process in television
    • Production for TV
    • Evaluation of the TV commercial
    • The creation in the other media
    • Media strategy
    • Techniques of media planning
    • Digital technology and the future of the media

    The Advertising Agency

    • History and evolution
    • Agency service organization
    • Fees and discounts

    The Creative Process in Advertising

    • The creative attitude
    • Creative characteristics
    • Conditions for the creative process
    • Generation of ideas

    Memory Mechanisms In Advertising

    • What is memory?
    • Perception
    • Immediate memory
    • Photographic memory (eidetic)
    • Short-term memory
    • Long-term memory
    • Categories of memory
    • Learning
    • Forgetfulness
    • Interference
    • Those “scripts”
    • Repetition and messages recall
    2Second Part: Selling

    Sales Promotion

    • Definitions
    • Merchandising
    • Functions
    • Working with distributors / middlemen
    • Contributing to the organization and operations
    • Promotion in point of purchase (P.O.P.)
    • Stimulating middlemen traffic
    • Cooperative advertising training middlemens’ salespersons
    • Incentivising middlemens’ salespersons
    • Stimulating consumers / users
    • Sampling
    • Prizes
    • Contests

    Personal Sales

    • The evolution of the salesperson
    • Compensation of the salesperson
    • The process of the sale
    • Creative sale – reasons that drive buying
    • AIDA: Attention, interest, desire, action
    • How to develop a list of potential clients
    • Territory
    • Securing the interview
    • Effective interview
    • Objections, how to rebut them, closing the Sale
    • Selection and training of salespersons
    3Third Part: Distribution And Channels Of Distribution
    • The distributed goods
    • The function of distribution
    • Channels of distribution and their interrelation
    • The self-service outlet
    • Classifications of middlemen
    • Policies and strategies of distribution
    • Zoning (sales territories) / example of zoning
  • How Will You Benefit?

    There are many benefits associated with enrolling on our advertising courses online. For example, you will:

    • Fast track your career in advertising
    • Study a learning programme designed in conjunction with advertising industry leaders
    • Learn remotely, saving time and money
    • Have your own personal tutor to answer your questions and offer guidance
    • Set your own timetable, helping you to fit your studies around other commitments
    • Pay upfront to receive a 10% discount on your course fee, or opt for our interest-free weekly payment plan

    Experience the benefits of our advertising course for yourself by signing up today!

  • Career Prospects

    Advertising can be a hugely varied and dynamic profession. Drawing on a combination of business acumen and creative skills, it involves developing strategies that connect with consumers, build brands and drive business growth. Your day-to-day tasks could include any of the following, and much more besides:

    • Developing advertising strategies
    • Carrying out market research
    • Producing creative ideas
    • Evaluating advertising campaigns

    With the right credentials, you could gain positions in a range of organisations, including:

    • Advertising agencies
    • Public relations agencies
    • Advertising or marketing departments within companies
    • Retail advertising departments
    • Newspapers
    • Magazine publishing companies
    • Television stations
  • Earning Potential

    An advertising account manager can look at earning anything between $55,000 to $120,000 per year.

    Advertising specialists working in the creative department of an advertising agency earn $32,600 to $120,000 per annum depending on seniority.

  • Course Levels Explained


    Our advertising course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

  • Prerequisites

    There are NO previous work or education requirements for entry into our advertising course.

    So, if you want to hone your skills in this rewarding and dynamic industry, simply enrol today.

  • Course Length

    Students typically complete their studies within 24 weeks.

    One of the advantages of taking our advertising course online is the fact that you dictate the pace of study. If you wish to expedite your learning, you can graduate in a matter of months. Alternatively, you have the flexibility to work through the course material much more slowly. We allow our students up to three years to complete our learning programmes.

  • Study Mode: Online Learning

    Our entire advertising course is carried out online via distance learning. Sometimes also called correspondence learning, this approach offers maximum flexibility. Unlike traditional classroom-based courses, online learning allows you to set your own timetable. You can progress through the course material and complete assignments at a time and place that suits you. This makes it much easier to fit your studies around work, family and other commitments. It also means that you can study with ICI from anywhere in the world, and you won’t have the inconvenience and expense of travelling to attend lessons in person.

    Like all of our business courses, our advertising course has been developed to be highly practical and engaging. It will provide you with the key skills you need to gain a competitive advantage in this profession.

  • Recognition & Accreditation

    This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC) and the International Approval and Registration Centre (IARC). ICI courses are not NZQA qualifications. ICI is an independent global awarding body that develops and administers career-related curriculum and training programs. When you graduate from an ICI training program you join ICI graduates in over 150 countries around the world.

    It takes a practical approach to learning, going far beyond the theory of advertising to fast track you into your new career.

  • Already in the Profession or Industry?

    Already working in advertising or a related field? This course is for you. It gives you the opportunity to consolidate and expand on your existing knowledge, ensuring you remain at the forefront of industry developments and best practice. Whether you want to gain a promotion or move into a different area within advertising, it is one of the most practical steps you can take to further your professional development.

    Your course fees can be claimed as a tax deduction as long as the learning programme is sufficiently connected to your work activities.

  • What Do I Get?

    All the materials you need to complete our advertising course are included in the course fee. Once you enrol, you will receive:

    • All required study materials and course notes
    • Assignment projects with constructive tutor feedback
    • A tutor who will answer all of your course and career questions and provide guidance

    Upon successful completion of the course, you will receive:

    • A graduation certificate officially recognizing your successful completion of studies and qualifications as an advertising specialist
    • Transcripts indicating the units completed
    • A letter of recommendation and validation for current and future employers
    • Post-nominal letters placed after your name which indicate that you hold the relevant qualification
    • Job search assistance: discover more about our Graduate Career Services Programme
  • Cut Off Date

    Friday, 22nd September 2023 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.

    Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start your ICI course it’s at your own pace and you determine when you finish. Don’t miss out. Enrol today!

Course Investment & Payment Plans

SAVE 10%
One off payment
Course Level
Weekly Instalment Plan
$49 x 40 weeks
Interest Free
Course Level

How do I get started?

Click on one of the Enrol Now buttons above and you could be working on your first lesson – and towards a new career in advertising – in a matter of days!

How Does Online Studying Work?

As an ICI student, you’ll be able to train at home in your spare time, learning in the easiest possible way. There are no classes or lectures to attend, and no need to leave your job or change your schedule.

How does it work?
Enrol, Study at Home, and Graduate

ICI is committed to the successful completion of your course. The typical ICI student experience goes like this:

  1. The Enrolment Process
  2. Begin Your Studies
  3. Getting Help When You Need It
  4. Getting Assessed
  5. Graduation
1The Enrolment Process

Select the course that interests you. The International Career Institute website offers course overviews, course outlines, course fees, student testimonials, and information on career services for graduates.

When you are ready to enrol in a program, simply complete the online enrolment form, or call our toll-free number to speak with an enrolment adviser.

2Begin Your Studies

On enrolment students receive a welcome email and letter with instructions on how to login into your course and access your course and tutorial support. You will not be required to purchase any further materials. Courses are divided into modules with assessments located at the end of these modules. Assessments (written assignments) are based on what you have been learning about. No exams are involved.

Study at your own pace

One of the many great benefits of our courses is their modular format creates an easier and more effective way for you to learn. And with no need to follow a fixed timetable, you get to study and submit assignment for each module at your own pace.

3Getting Help When You Need It

Your courses are designed so that you can study independently. However, if you have a question about anything in your course, just contact one of our industry based tutors. Contact details are provided in your welcome email and letter. Your tutors are industry professionals who are ready to answer any questions about the course, assessments and industry for which you are training for.

4Get Assessed

At the end of modules you are asked to complete assignments. With no fixed assessment dates ICI students can submit their assessments at any time. This allows students to progress through the course at a pace that suits their needs. Assignments can be submitted via the student portal or email directly to the tutor.

Your assignments and projects will be graded on the following scale:

Grading scale
Lesson Grade (%)Letter EquivalentRating
100 - 80AOutstanding level of achievement
79 - 60BHigh level of achievement
59 - 50CSatisfactory level of achievement
49 - 40DMarginal level of achievement
0 - 39FFailed to complete course requirements

You must pass all modules and achieve a minimum of a C or higher in all studies to graduate. Should you not pass an assignment you are able to retake assessments as many times as you need (free of charge) in order to improve your results. Full tutorial support is available to guide you towards successfully completing your course.


Graduates of the Institute are eligible for assistance under the Graduate Career Services Program which includes assistance in job searches (by career and region), preparing cover letters, tips on interviewing, and much more. As part of your graduation package, we offer a Certified Professional Resume Writer free of charge to help you compose your resume. All graduates receive a certificate of completion at the relevant level (Certificate, Diploma or Advanced Diploma / Executive Diploma), transcripts and a letter of recommendation.